I lead inside a company I run my own business

For VPs · Directors · C-Suite

You're not stuck on what to do.
You're stuck on actually doing it.

The pivot. The career next step. The move you already see. The decision you've articulated three times to three different people. Underneath all of these moments of knowing but not executing: a pattern.

A 12-week installation for leaders who've outgrown their current chapter — and who haven't stepped into the next. No more "clarity exercises." No more 45-minute Slack messages. The end of holding back.

Apply for the program →

12 weeks · 1:1 + group + daily access 100% of completed clients reached tangible outcomes 100% saw their first breakthrough in 1–2 weeks

The Pattern

You've Already Built the Capability.
You're Holding Back from Claiming your Authority.

You're already at the level. The PhD, the title, the company, the team, the revenue, the reputation — you've already earned it. And yet:

01You've been thinking about the move for 3 months. Maybe 6.

02You spent 45 minutes editing a 3-sentence Slack message to your CEO.

03You're working twice as hard as your peers and operating with half the felt authority.

04You have 3 viable paths in front of you. You haven't picked one. You keep researching.

05You delay the decision because you want certainty before you move.

06You stay in the role · hold the price · keep the client · hide the visibility — even though you already know.

This isn't a confidence problem. It isn't a clarity problem. It isn't a strategy problem.

It's a pattern. A specific, repeatable behavioral pattern that runs in high-caliber leaders who have outgrown their current level — and haven't claimed the next one. It doesn't break by working harder, journaling more, or thinking through it again. It breaks by interrupting it.

The Method

A decision-making and execution system
for leaders already at the level.

Three constants installed in every client. Built from PhD-grade decision science, design thinking, and pattern work. Applied to whichever move actually matters — a role change, a price raise, a hire, a pivot, a decision you've been carrying.

The Daily Practice

01Catch

You learn to catch the perfectionism, hesitation, and permission-seeking patterns running you in real time — in the actual decisions happening this week. Not after the fact. In the moment, in the meeting, in the email draft.

The "ordinary Tuesday" work that makes everything else stick.

The Foundation

02Own

You install a clear, designed sense of who you are, what you stand for, and what authority you're operating from. Without it, every decision has to be re-litigated. With it, decisions become coherent.

Installed first — before you can decide cleanly, you need a spec.

The Philosophy

03Move

You stop waiting for certainty. You design experiments instead of "final" decisions. You build evidence through real-life action, not more thinking. Clarity comes from the moves — not the other way around.

In every session. The thing clients describe as "life-changing."

The result: faster, sharper decisions. Authority you claim instead of earn-through-overworking. The end of holding back.

The Difference

Three disciplines
almost no one combines.

Decision science. Innovation methods. Mental fitness. Combined as one unique operating system. This is not traditional career, life, or business coaching. Applied to closing the gap between your actual level and how you're showing up in it.

— 01

Decision science

PhD-grounded research on how high-performers actually decide under pressure, time, and incomplete information.

— 02

Innovation methods

Design thinking. Reversible experiments. The same frameworks used to ship products to millions, applied to your decisions.

— 03

Mental fitness

The body-mind work that holds when willpower drops. Pattern interruption you can run on demand, not just understand.

Dr. Pariya Kashfi

PhD · Decision Scientist · Certified Coach · Mind-Body Practitioner · Meditation Teacher · Ex-University Lecturer · Scholar · Ex-Spotify · Volvo · Northvolt · Trustly

20+ years across academia, tech, and leadership in complex high-performance environments. Three career pivots, including one in my 40s. I now lead a coaching practice that works with senior leaders and founders in decision-debt — installing the system I had to build for myself, refined across every client.

My work focuses on one thing: helping you make decisions you trust and actually follow through on. So you don't keep delaying the move you already know is there.

What Actually Happens

Numbers from named cases.
No inflation.

100%

saw their first breakthrough within the first 1–2 weeks

100%

of completed clients reached tangible career, business, or leadership outcomes

100%

continue seeing results after the program ends

Client Case · 12 Weeks

Daria Alén · C-Suite Tech Leader

Before

"Finally landed" C-suite role · 6 months in, asking what's next
Three viable paths · no movement
Editing every Slack message for 45 minutes
200% capacity · no headspace for next chapter

After 12 weeks

Doubled execution speed (60-min tasks → 30 min)
94% business goal achievement
30% income lift
Designed her next chapter — and started executing

Before, I was leading from perfectionism and pressure. Now, I'm taking action that aligns with my inner compass and long-term vision. I move faster, think clearer, and feel more energized. I don't feel stuck anymore — I feel excited and powerful.

— Daria, after 4 weeks

Read Daria's full case →

"I am more structured, productive, and able to say no when needed. Working in iterations has been life-changing. I feel a renewed sense of motivation and excitement."

SaraSenior Sales Executive

From "swamp" to leading on her own terms · promotion path activated

Read Sara's case →

"Helped me gain clarity on my career direction, set the right targets, and most importantly start taking action instead of procrastinating. Learned practical, well-designed tools that make progress feel manageable and concrete."

NiklasC-level Leader

Direction set · execution accelerated · pattern caught and overridden

"I had multiple paths in front of me yet felt completely paralyzed. My indecisiveness was starting to take a real toll on my wellbeing, and risking opportunities. Working with Pariya made a real difference. I learned how to make decisions with more clarity and less overwhelm, and how to manage decision fatigue instead of getting stuck in it."

RachelSenior Leader · Cross-country career decisions

Two career decisions navigated across two countries

The 12-Week Installation

This isn't a coaching package.
It's an installation.

We don't do "sessions where you talk things through." We install the operating system that makes the move happen — and stays installed after our work is done.

Three Constants get installed inside how you operate. Three Enablers get built around you so the inner work runs on an ordinary Tuesday — not just on a Sunday journaling session.

Inner Installation · 3 Constants

What gets built inside how you operate

Designer Mindset + Experimentation Move You do not wait for certainty and readiness, you start moving. Action creates self-trust and clarity.
Identity Architecture Own You design the next-level you, so your decisions and actions have a tangible anchor — internally driven rather than externally.
Pattern Override Catch You identify, catch, and replace the most dominant patterns that have been holding you back.

Outer Infrastructure · 3 Enablers

What gets built around you so it runs on a Tuesday

Systems Tools Productivity stack, decision tools, second brain, weekly review rhythm.
Environment Design Physical, digital, and social environment design all to match your next level persona.
Energy & Resource Allocation Capacity Boundaries, recovery practices, and the protection of your operational capacity.

What's inside the 12 weeks

3+ × Private 1:1 sessions Minimum 3 — more whenever the work calls for it. Personalized installation work for your specific patterns and decisions.

6 × Live group sessions Capped at 10 participants per cohort. Application work in real time, with peer mirrors at your level.

∞ Direct daily access In-the-moment pattern catching and decision support — not endless waiting between sessions.

→ Weekly action focus You always know what's next. No drift. No busywork.

⌐ Workbooks + targeted videos Structured, brief, no overwhelm. Reference material, not homework.

⊞ Tools & templates The productivity, decision, and second-brain systems — plug-and-play.

Investment

€4,500 + VAT where applicable

Pay in full or in 3 monthly installments.

Two guarantees included

30-day full-value guarantee. Not getting value in the first 30 days? Refund. Leave. No friction.

Results guarantee. Not happy at the end of 12 weeks? An additional month of support included.

Who this is built for

I'm intentional about who I work with.
This isn't for everyone.

The Application

Apply for the
12-week installation.

When you apply, an assessment is done. If it's a fit, you'll know. If not, you'll know too — and I'll point you to a better next step.

Apply in 5 minutes — short, focused screening questions

I respond personally within 48 hours, not an auto-reply

If it's a fit, we book a call. If not, you get a direct alternative.

Apply for the program →

You've been thinking about this for months.
Thinking is no longer the work.
Move is the work.

You're not stuck on what to do.
You're stuck on actually doing it.

You've Already Built the Capability.
You're Holding Back from Claiming your Authority.

This isn't a confidence problem. It isn't a clarity problem. It isn't a strategy problem.

A decision-making and execution system
for leaders already at the level.